About
Brief
The brief for this project was to create a sustainable fashion brand that communicates environmental awareness in a contemporary, approachable, and visually engaging way. The project was primarily intended for social media and digital platforms, focusing on creating a flexible visual identity that could support educational content, product promotion, lifestyle imagery, and brand storytelling.
Direction
The elephant bush was chosen as everwear’s symbol for its strong connection to sustainability, interpreted through a soft and approachable visual identity.
Horizontal
Stacked (Semi)
Submark
Color Palette
0D3B30
A8C45A
B89FC4
E09070
2E4F48
F5F0E0
52A8AA
Typography
Deliverables
The final designs are focused on different types of posts for social media (instagram).
