Industry
Coworking & Creative Spaces
Project
Brand Identity
My Role
Solo Student Project
About
What is Haifé?
Haifé is a study and coworking café, designed as a creative hub for students, freelancers, and artists. The café blends specialty coffee with an inspiring environment, offering both quiet and collaborative zones, a library corner, live music on the weekends, and community-driven events. More than just a place to grab coffee, Haifé is built to spark productivity, connection, and creativity.
Challenge
Standing Out with Purpose
The challenge was to create a distinctive brand identity that would stand out among other places while clearly positioning Haifé as a study and coworking space. The design needed to balance productivity with creativity and inspiration, appealing to both students and people working outside the office.
Solution
Bold - Playful - Fun
The design focused on building a strong typographic identity complemented by playful brand elements. Each letter of the Haifé logo was transformed into a unique symbol, creating fun patterns. Alongside this, the brand relies on the expressive use of typography—particularly through the chosen typeface, Pain de Mie. Together, these approaches established a cohesive design language centered around typography and visual playfulness.
Colors
Typography
Elements
Deliverables
The Products...
Logo, Visual Identity, Menu, Merch, Social Media Assets, Packaging.
Reflections
Experimentation is Key
In the early stages of the project, I began with a defined design direction that I ultimately chose to let go of. Through hands-on experimentation, playing with typography and exploring meaning in unconventional forms, a new and stronger concept emerged, shaping the final visual direction of the brand.Feedback is Valuable
As this project was developed during my studies, I had the opportunity to receive continuous feedback from both mentors and peers. Their perspectives helped challenge my assumptions and refine key design decisions, ultimately leading to a more thoughtful and well-rounded outcome.
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