UX/UI

Web Design

2025

Niche

Niche

Art

Art

Project

Project

Website Redesign

Website Redesign

My Role

My Role

Solo Student Project

Solo Student Project

About

Website Redesign

MeetFactory is a non-profit international contemporary art center in Prague.

This project focuses on redesigning their website. The new design aims to connect visitors with its vibrant programs in art, music, theater, and residencies, and to express its industrial yet inspiring identity through modern, intuitive design.

MeetFactory is a non-profit international contemporary art center in Prague.

This project focuses on redesigning their website. The new design aims to connect visitors with its vibrant programs in art, music, theater, and residencies, and to express its industrial yet inspiring identity through modern, intuitive design.

Problem

Structural Confusion

MeetFactory’s current website is difficult to navigate, unintuitive, and visually outdated, making it hard for visitors to access key information and engage with its diverse artistic programs.

MeetFactory’s current website is difficult to navigate, unintuitive, and visually outdated, making it hard for visitors to access key information and engage with its diverse artistic programs.

Solution

Order, Cohesion, Engagement

To address these issues, I redesigned MeetFactory’s website focusing on three main improvements.

To address these issues, I redesigned MeetFactory’s website focusing on three main improvements.

Clear Information Architecture

I restructured the site’s architecture to create a more intuitive navigation flow, aligning it with Miller’s Law to keep the main structure simple and clear.

Cohesive, Modern Visual Language

I developed a unified design system that reflects MeetFactory’s identity while improving clarity, consistency, and overall usability.

Engaging Interaction Design

I introduced thoughtful interactions that enhance the browsing experience, making the website feel more dynamic, accessible, and engaging for users.

Research

Understanding the Vision of MeetFactory

In this stage, I focused on building a clear understanding of MeetFactory. I visited the space (drawing on previous visits), studied its diverse target audience, and explored the organization’s history and mission. This groundwork helped me define the project’s direction and shape a design approach that reflects both the place and the people it serves.

In this stage, I focused on building a clear understanding of MeetFactory. I visited the space (drawing on previous visits), studied its diverse target audience, and explored the organization’s history and mission. This groundwork helped me define the project’s direction and shape a design approach that reflects both the place and the people it serves.

Target Audience:

Primary

  • Art Enthusiasts & Culture Consumers (local and international)

  • Artists & Creatives

Secondary

  • Academics & Students

  • Tourists

Process

New Information Architecture

In this stage, I analyzed the original site structure and identified navigation gaps. I then created a clearer, more intuitive Information Architecture that organizes content into meaningful categories and sets a solid base for the redesign.

In this stage, I analyzed the original site structure and identified navigation gaps. I then created a clearer, more intuitive Information Architecture that organizes content into meaningful categories and sets a solid base for the redesign.

Media

Podcasts

Press

Media Archive / Recordings

Get Involved

E-shop

Rentals

Donations / Support

Newsletter Sign-Up / Social Media

Programs

Art Residency

Gallery

Music

Theater

Visit

Information for Visitors

Bar

Screen Printing Workshop

Virtual Tour

About

History & Mission

Photos

Our Values

Team MeetFactory

Partners

Projects & Initiatives

Shape+

Synapse

Cross-Disciplinary Collaborations

Research & Experimental Projects

Education

After

Programs

Residence

Gallery

Music

Theater

Other

MeetFactory

Summer cinema

Information for visitors

Podcasts

E-shop

SHAPE+

Synapse

Partners

Education

Rentals

Screen printing workshop

Bar

Press

Contacts

Virtual tour

Before

Design Direction

The Final Screens (Mobile + Desktop)

The design direction blends MeetFactory’s industrial edge with its creative energy, using bold typography and colors, structured layouts, and expressive visuals to reflect its raw yet vibrant identity.

The design direction blends MeetFactory’s industrial edge with its creative energy, using bold typography and colors, structured layouts, and expressive visuals to reflect its raw yet vibrant identity.

Prototype

Prototype

Figma Prototype

Figma Prototype

Available on desktop.

Design Guide + Elements

Colors

Typography

Barlow

Heading 1 → 185pt ExtraBold

Heading 2 → 96pt ExtraBold

Heading 3 → 64pt ExtraBold

Plus Jakarta Sans

Text → 40pt Medium

Text → 32pt Medium

Text → 24pt Regular + Bold

Text → 20pt Light + Medium

Layout

12 columns

Margin 80

Gutter 16

Content

A mix of real MeetFactory footage and curated visuals used solely for portfolio purposes.

Components

Reflections

  1. Creative liberty to an extent
    As a student project, I had the creative liberty for redesigning the website, but simultaneously limited access to real content and assets. Despite these constraints, I curated and adapted materials thoughtfully to best reflect my design vision and the experience I aimed to create.

  2. Navigating complexity
    Throughout this project, I tackled a range of complex interactions that required deep learning, experimentation, and iteration. Navigating these challenges reinforced my ability to problem-solve through persistence and curiosity, proving to myself that even the most demanding tasks can be resolved with focus and determination.

  3. The value of feedback
    Receiving insightful feedback from my mentor on various design decisions significantly improved the final outcome. This experience reinforced the value of consulting others and integrating multiple perspectives, rather than relying solely on my own viewpoint

  1. Creative liberty to an extent
    As a student project, I had the creative liberty for redesigning the website, but simultaneously limited access to real content and assets. Despite these constraints, I curated and adapted materials thoughtfully to best reflect my design vision and the experience I aimed to create.

  2. Navigating complexity
    Throughout this project, I tackled a range of complex interactions that required deep learning, experimentation, and iteration. Navigating these challenges reinforced my ability to problem-solve through persistence and curiosity, proving to myself that even the most demanding tasks can be resolved with focus and determination.

  3. The value of feedback
    Receiving insightful feedback from my mentor on various design decisions significantly improved the final outcome. This experience reinforced the value of consulting others and integrating multiple perspectives, rather than relying solely on my own viewpoint

*DISCLAIMER! The MeetFactory logo and certain images used in this project are the property of their respective owners. This redesign was created solely for portfolio purposes. All rights to original materials remain with MeetFactory and the original creators. No commercial use or distribution is intended.

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