UX/UI
Web Design
2025
Niche
Art
Project
Website Redesign
My Role
Solo Student Project
About
Website Redesign
MeetFactory is a non-profit international contemporary art center in Prague.
This project focuses on redesigning their website. The new design aims to connect visitors with its vibrant programs in art, music, theater, and residencies, and to express its industrial yet inspiring identity through modern, intuitive design.
After
Before
Problem
Structural Confusion
MeetFactory’s current website is difficult to navigate, unintuitive, and visually outdated, making it hard for visitors to access key information and engage with its diverse artistic programs.
Solution
Order, Cohesion, Engagement
To address these issues, I redesigned MeetFactory’s website focusing on three main improvements.
Clear Information Architecture
I restructured the site’s architecture to create a more intuitive navigation flow, aligning it with Miller’s Law to keep the main structure simple and clear.
Cohesive, Modern Visual Language
I developed a unified design system that reflects MeetFactory’s identity while improving clarity, consistency, and overall usability.
Engaging Interaction Design
I introduced thoughtful interactions that enhance the browsing experience, making the website feel more dynamic, accessible, and engaging for users.
Research
Understanding the Vision of MeetFactory
In this stage, I focused on building a clear understanding of MeetFactory. I visited the space (drawing on previous visits), studied its diverse target audience, and explored the organization’s history and mission. This groundwork helped me define the project’s direction and shape a design approach that reflects both the place and the people it serves.
Gallery
Music
Art Residency
Theater
Target Audience:
Primary
Art Enthusiasts & Culture Consumers (local and international)
Artists & Creatives
Secondary
Academics & Students
Tourists
Process
New Information Architecture
In this stage, I analyzed the original site structure and identified navigation gaps. I then created a clearer, more intuitive Information Architecture that organizes content into meaningful categories and sets a solid base for the redesign.
Media
Podcasts
Press
Media Archive / Recordings
Get Involved
E-shop
Rentals
Donations / Support
Newsletter Sign-Up / Social Media
Programs
Art Residency
Gallery
Music
Theater
Visit
Information for Visitors
Bar
Screen Printing Workshop
Virtual Tour
About
History & Mission
Photos
Our Values
Team MeetFactory
Partners
Projects & Initiatives
Shape+
Synapse
Cross-Disciplinary Collaborations
Research & Experimental Projects
Education
After
Programs
Residence
Gallery
Music
Theater
Other
MeetFactory
Summer cinema
Information for visitors
Podcasts
E-shop
SHAPE+
Synapse
Partners
Education
Rentals
Screen printing workshop
Bar
Press
Contacts
Virtual tour
Before
Design Direction
The Final Screens (Mobile + Desktop)
The design direction blends MeetFactory’s industrial edge with its creative energy, using bold typography and colors, structured layouts, and expressive visuals to reflect its raw yet vibrant identity.
Prototype
Figma Prototype
Design Guide + Elements
Typography
Barlow
Heading 1 → 185pt ExtraBold
Heading 2 → 96pt ExtraBold
Heading 3 → 64pt ExtraBold
Plus Jakarta Sans
Text → 40pt Medium
Text → 32pt Medium
Text → 24pt Regular + Bold
Text → 20pt Light + Medium
Colors
Layout
12 columns
Margin 80
Gutter 16
Content
A mix of real MeetFactory footage and curated visuals used solely for portfolio purposes.
Components
Reflections
Creative liberty to an extent
As a student project, I had the creative liberty for redesigning the website, but simultaneously limited access to real content and assets. Despite these constraints, I curated and adapted materials thoughtfully to best reflect my design vision and the experience I aimed to create.Navigating complexity
Throughout this project, I tackled a range of complex interactions that required deep learning, experimentation, and iteration. Navigating these challenges reinforced my ability to problem-solve through persistence and curiosity, proving to myself that even the most demanding tasks can be resolved with focus and determination.The value of feedback
Receiving insightful feedback from my mentor on various design decisions significantly improved the final outcome. This experience reinforced the value of consulting others and integrating multiple perspectives, rather than relying solely on my own viewpoint
*DISCLAIMER! The MeetFactory logo and certain images used in this project are the property of their respective owners. This redesign was created solely for portfolio purposes. All rights to original materials remain with MeetFactory and the original creators. No commercial use or distribution is intended.
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